Video Presentation: How To Conduct Engaging Webinars And Use Video To Train Your Clients

Webinars, a term for internet-based seminars, are a great way to share information with people who are in diverse geographic locations. They can also be cost effective as attendees can attend from their own office or home and not have to travel. However, there are some special things you need to keep in mind if you are going to use this format.

Understand The Software

Webinars typically use some kind of program to link participants via voice and also so that they can see the presentation. If you are running the webinar, make sure you are familiar with how the software works, how you advance your slides, how you turn over control to other speakers (if there are multiple speakers in different geographic locations) and how to respond to questions for your attendees. Technical issues will detract from your presentation.

Inform Your Attendees

When you start the webinar, make sure you inform all your attendees of the meeting purpose, and also, how they can engage with you during the webinar. Some software programs have little buttons a participant can push to note they have a question. Some let the attendee type in the questions. Make sure you let your audience know how you plan to handle questions (e.g., take them during your presentation, answer at the end, etc.). The case may be that you are just providing information and not doing a Q&A, if that is the case, be sure to turn off the question feature.

Speak Clearly and Slowly

Since people may be connecting into the webinar from a variety of places with varying levels of phone connections, make sure you speak clearly and slowly. No mumbling, no side chatting, just focus on using a clear voice.

Carefully Craft Your Visuals

As with a live presentation, having too much information on your presentation slides can be distracting. You should restrict each slide to have a few key bullet items or images. You want people to listen to what you have to say, not spend their time reading the slides.

Infuse Your Personality

Since you will not be in front of the audience, it is important to let you personality shine through. Keep it professional, but put in some humor and wit, as appropriate to keep the audience engaged. Since your audience is remote, you can’t visually “read” their level of attention. That means you need to amp it up a bit more than you would in a normal presentation setting.

Respect the Schedule

Similar to an in-person meeting, your webinar should have a start and ending time. Make sure you keep to that schedule, as it shows you respect your attendees’ time. Similar to an in-person meeting, make sure attendees know the purpose of the webinar and have an outline.

Follow Up and Evaluate

After your webinar, send a follow up message to your attendees. It should thank them for attending and also include a copy of the presentation (slides or audio/slides). Also, solicit feedback from your audience on both the webinar format.

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